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1.Brunei Darussalam
| Capital : |
Bandar Seri Begawan |
| Language(s) : |
Malay (official), English, Chinese |
| Ethnic group(s) : |
Malay 66%, Chinese 11%, Others 23% |
| Religion(s) : |
Islam 67%, Buddhism 13%, Christianity 10% |
| Government type : |
Absolute monarchy |
Strength
- Quite stability in politics
- The average income is ranked the 2nd in Asia and 26th of the world
- Oil exporter and the 4th ranking of world oil reserve
Tips
- Visa on arrival for people with nationality form ASEAN member and able to stay up to 2 weeks
- Avoid wearing yellow clothes as it is a symbolic color of the king
- Shaking hand is allowed but woman shall not give any hand shaking
- Shall pointing out by thump not by forefinger
- Do not hand thing to others by left-hand
- Woman shall not sit and point out her feet to a man or make any loud noise
- Weekend is Friday and Sunday. Store is closed on Friday from 12.00 -14.00 hrs.
- Any party can be held after 20.00 hrs.
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2.Cambodia
| Capital : |
Phnom Penh |
| Language(s) : |
Khmer (official), English, French, Vietnam and Chinese |
| Ethnic group(s) : |
Khmer 94%, Chinese 4%, Others 2% |
| Religion(s) : |
Buddhism (Theravada) |
| Government type : |
Multiparty democracy under a constitutional monarchy |
Strength
- Lowest labor cost in ASEAN
- Plenty of many natural resources
Tips
- Injection to protect from Typhoid fever, Hepatitis A, Hepatitis B is recommended, if stay longer 3 months
- A man holds hand with another is accepted
- No provoking dressing for woman. Long hair man is a symbolic of hooligan
- Touching head is not allow
- Staring is impolite
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3.Indonesia
| Capital : |
Jakarta |
| Language(s) : |
Indonesian |
| Ethnic group(s) : |
Many ethnic groups with more than 583 languages. 61% of population lives on Java island |
| Religion(s) : |
Islam 87%, Christianity 10% |
| Government type : |
Republic |
Strength
- Largest economy in South East Asia
- Largest population in South East Asia
Tips
- Sending or receiving a thing by left-hand is impolite
- Eat by hand
- Shall not pointing out by forefinger but thump
- Do not touch either adult or child head
- Prohibition in possessing of drug, arm and pornography item. Violation on importing or possessing drug caused death sentence
- Heavy punishment for trading and exporting of over 200 species of floral and animal
- There is motorcycle taxi with meter
- Able to wearing any color when attend a funeral
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4.LAO PDR
| Capital : |
Vientiane |
| Language(s) : |
Lao |
| Ethnic group(s) : |
Lao 99% (68 Indigenous groups) |
| Religion(s) : |
Buddhism 75%, Unidentified 16% |
| Government type : |
Communist state |
Strength
- The 2nd lowest labor cost in ASEAN
- Political stability
Tips
- Lao alphabet is quite similar to Thai
- The right-hand traffic driving
- Shall wearing Sinhs (Lao fabric skirt) when contact the government agency
- Bowing head when walk pass elder
- If Lao invites you to stay a night at his home, do not give him any money
- Do not buy perfume as a present
- Lao will inform his elder if someone will stay a night at his home
- Taking your shoe off when enter a Lao house and drink water that he serves
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5.Malaysia
| Capital : |
Kuala Lumpur |
| Language(s) : |
Malay (official), English and Chinese |
| Ethnic group(s) : |
Malay 40%, Chinese 33%, India 10%, Indigenous people on Borneo 10% |
| Religion(s) : |
Islam 60%, Buddhism 19%, Christianity 11% |
| Government type : |
Constitutional monarchy |
Strength
- The 3rd ranking in Asia-Pacific oil reserve
- The 2nd ranking in Asia-Pacific natural resource
Tips
- Privileges for Muslim are education, public health, childbirth, marriage and funeral supports
- Many races in Malaysia: Malay 40%, Chinese 33%, India 10%, Indigenous people on Borneo 10%
- Use only right-hand to eat and receive-send a thing
- Alcohol is forbidden
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6.Myanmar
| Capital : |
Naypyidaw |
| Language(s) : |
Burmese |
| Ethnic group(s) : |
135 ethnic groups with 8 major races: Burmese 68%, Shan 8%, Karen 7%, Rakhine 4%, Chinese 3%, Mon 2%, Indian 2%, |
| Religion(s) : |
Buddhism 90%, Christianity 5%, Islam 3.8% |
| Government type : |
Parliamentary government took power in March 2011 |
Strength
- Border on China and India
- The 3rd lowest of labor cost in ASEAN
- Plenty of natural gas
Tips
- Shall not discuss the political issue with stranger
- Do take off shoes and socks before entering a temple
- Do not stepping on the shadow of monk
- Do handing out a business card with 2 hands
- Shall not wearing a short skirt or shorts in public and religious place
- Tanaka is regular applied on face of man and woman. Man usually chews betel palm
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7.Philippines
| Capital : |
Manila |
| Language(s) : |
Filipino and English are official languages. Spanish, Chinese
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| Ethnic group(s) : |
Tagalog 28.1%, Cebuano 13.1%, Ilocano 9%, Bisaya/Binisaya 7.6%, Hiligaynon Ilonggo 7.5%, Bikol 6%, Waray 3.4%, other 25.3% |
| Religion(s) : |
Roman Catholic 83%, Protestant, Islam 5% |
| Government type : |
republic |
Strength
- Most labor can communicate in English
Tips
- Details knowledge of laws & regulation, registration, labor issue, etc. are needed for doing a business in Philippines such as the joint venture.
- Doing akimbo means challenging while quirk up your eyebrow means greeting
- Pointing out thing by month
- After a meal at your friend home, it is normal to ask for the leftover but you should have a gift for him
- Decorate house 2 months ahead before Christmas
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8.Singapore
| Capital : |
Singapore |
| Language(s) : |
Malay (official), Mandarin |
| Ethnic group(s) : |
Chinese 76.5%, Malay 13.8%, India 8.1% |
| Religion(s) : |
Buddhism 42.5%, Islam 14.9%, Christianity 14.5%, Hindu 4%, No religion 25% |
| Government type : |
สาธารณรัฐ (ประชาธิปไตยแบบรัฐสภา มีสภาเดียว) โดยมีประธานาธิปดีเป็นประมุข และนายกรัฐมนตรีเป็นหัวหน้าฝ่ายบริหาร |
Strength
- The highest average income in ASEAN and the 5th ranked in the world
- High skilled labor
Tips
- Government office hour; Mon-Fri: 08.30-13.00 hrs. and 14.00-16.30 hrs.; Sat: 08.00-13.00 hrs.
- Smuggling into Singapore and prostitution are illegal with heavy punishment
- Keep staying on the left when using escalator
- Do no littering or picking up fruits in the public park
- It is normal for elder to work
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9.Vietnam
| Capital : |
Ha Noi |
| Language(s) : |
Vietnamese |
| Ethnic group(s) : |
Vietnamese 80%, Khmer 10% |
| Religion(s) : |
Buddhism 70%, Christianity 15% |
| Government type : |
Communist state |
Strength
- Ranking in the 2nd of Asia-Pacific oil reserve
Tips
- The office hour of the Government agency and public health unit are 08.00-16.30 hrs. from Mon-Fri
- Taking photo of the Government building is not allowed
- Death sentence is for drug and fraud to the government
- Drumming is used instead of alarm
- A girl uniform is Ao dai (Vietnamese traditional dress)
- People from northern Vietnam not prefer ice
- Shall not taking a picture of 3 people due to the believe of separation or death
- Before eating have to invite elder
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10.Thailand
| Capital : |
Bangkok |
| Language(s) : |
Thai (official) |
| Ethnic group(s) : |
Mostly Thai |
| Religion(s) : |
Buddhism 95%, Islam 4% |
| Government type : |
Constitutional monarchy |
Strength
- Transportation hub in ASEAN
- Tourist attractions
Tips
- Going to a religious place, dressing properly is required. Taking off shoes before entering ubosot
- Monk cannot touch woman
- The royal institution is respected. Any offending is violation to the constitution
- Greeting by Wai (putting 2 hands up and against the chest along with bowing your head)
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